Posts

Showing posts from September, 2022

Investment Or Expense? Top-5 Projecting Sign Perks

Image
Compared to some other types of signage, projecting signs can be relatively “big-ticket” purchases. That’s especially true for bespoke illuminated projecting signs that use modern graphics and materials. But rather than considering your projecting sign purchase purely as an expense, we like to think of it as more of an investment. Thanks to the following 5 perks, projecting signs generate more impressions, drive more sales, and build brand authority better than almost any other kind of storefront advertising. Projecting signs are easier to spot. One of the biggest advantages that projecting signs have over other storefront signage options is visibility. Being mounted above head height, they’re readable from longer distances, even with thick foot traffic or unfavorable weather conditions. And since most people notice and read signs as they’re walking towards them–not when they’re standing right outside the store–that puts your projecting sign in the best possible position to get spotted

Logo Sign Considerations For ‘legendary’ Results

Image
After recently completing logo signs for Northern Virginia brands Homebridge and Virginia Family Law Center, the Legendary team is ready to share some design tips. Read on to learn how we get “Legendary” results! Honor The Brand With Every Wall Sign And Graphic Honoring brand identity is essential for worthwhile logo sign design. For instance, fast food restaurant owners often want colorful signs that create a sense of fun, whimsy, nostalgia, or excitement. As you might imagine, this brand image is vastly different than what “professional” clients like Virginia Family Law Center and Homebridge look for in logo signs. Brand identity will affect everything from color and design layout to the basic sign style. Before you set out to design your logo signs, make sure you know the brand like the back of your hand! That means knowing the target market, the competition, and, most importantly, the company values. At Legendary Custom Signs, defining brand ideology is a critical part of the desig

Fleet Branding Faq: Vehicle Wrap And Graphic Questions From Beginner Buyers

Image
  Fresh off back-to-back-to-back vehicle wrap jobs for Northern Virginia fixtures  Generations Remodeling ,  Commonwealth Senior Living , and  Provident Automotive,  the Legendary team shares answers to common questions from first-time buyers.   What Are Vehicle Wraps? Vehicle wraps are wide-format digitally printed “stickers” that are carefully applied to the exterior of your company’s fleet vehicles. The term “vehicle graphics” can refer to car wraps, van wraps, bus wraps, or more generally to partial wraps and decals that do not cover the entirety of the vehicle. Wraps and graphics come in many different styles, including perforated wraps and multi-color logo “stickers,” all of which are available from our Northern Virginia facility. Are Vehicle Wraps Effective In Northern Virginia? Vehicle wraps and graphics allow you to mobilize your brand message  and target new audiences that might never pass by your static signage or brick-and-mortar location. According to the  Virginia Departm

Do I Need Dedicated Lighting for My Custom Signage?

Image
Custom signage  is an excellent way to showcase your brand and draw more attention to your business. However, in order for your signage to have maximum impact, people should be able to see your sign whether it’s day or night. Dedicated lighting makes this possible. While you don’t technically need dedicated lighting for your custom signage, here’s why investing in the right lighting for your sign can make all the difference for your business! Signs With Lighting Ensure Visibility No Matter What Lighted signs  help your business stand out from the competition by ensuring your business name or logo is visible no matter what. Around the clock, even in poor weather conditions, your business signage is essentially advertising for itself with dedicated lighting. While signs without lighting help advertise your company name during the day, you’re missing out on double the advertising simply by neglecting lighting for your sign. If your business is open after dark, dedicated lighting is absolu

What Is the Correct Lettering Size for Business Signage?

Image
  When investing in  custom signage  for your business, you want to be sure you have the correct lettering size. The size of your lettering, whether you choose  channel letters  or  dimensional letters , affects how well people can see and read your signage. The lettering size can also affect how people perceive your business and help make the best first impression. With custom signage, you can have your sign made in a wide range of sizes to suit your location. But when you’re considering lettering, knowing the correct size requirements can help you make a bigger impact for more attention and increased business. Here’s what you need to know when it comes to correct lettering size for your business signage! Signs Must Be Large Enough to Accommodate Lighting If you plan on going with  channel letters  for your business signage, you’ll need to have the stroke width of the letters be at least one and one-half inches wide so you can utilize LED lighting. For many businesses, their signs wil

3 Tips for Designing Vehicle Wraps That Make Them Impossible to Ignore

Image
When designing your company’s  vehicle wraps , you have a lot to consider. You want your vehicles to stand out when on the road, but you also want to make them tasteful and communicate your messaging to your customers. This isn’t always easy to accommodate in one package, but with the right design features, it’s definitely possible. Here are three tips for designing  vehicle wraps  that will make them impossible for potential customers to ignore! Go Bold A vehicle wrap that isn’t bold isn’t likely to catch anyone’s attention. Remember, customers will be seeing your vehicle along with many other cars on the road, so you need to be original. Some things to consider when determining how distinctive you want your  design  to be: Text. People should be able to read your text from both far away and close up without struggling too much—this also makes it easy for the wrap to grab attention even when the vehicle isn’t moving, such as when it’s stopped or parked. Colors. Be creative with your d