Investment Or Expense? Top-5 Projecting Sign Perks
Compared to some other types of signage, projecting signs can be relatively “big-ticket” purchases. That’s especially true for bespoke illuminated projecting signs that use modern graphics and materials. But rather than considering your projecting sign purchase purely as an expense, we like to think of it as more of an investment. Thanks to the following 5 perks, projecting signs generate more impressions, drive more sales, and build brand authority better than almost any other kind of storefront advertising. Projecting signs are easier to spot. One of the biggest advantages that projecting signs have over other storefront signage options is visibility. Being mounted above head height, they’re readable from longer distances, even with thick foot traffic or unfavorable weather conditions. And since most people notice and read signs as they’re walking towards them–not when they’re standing right outside the store–that puts your projecting sign in the best possible position to get spotted...